Case Study: Iron Company achieves 8X more user sign-ups with Plumrocket's Magento 2 Google One Tap Login

Iron boosts user sign-ups 8X with Plumrocket

The customer, Iron Company, is a leading US fitness equipment manufacturer and distributor. Their challenge was a tedious website login and registration process on their Magento 2 store, which led to cart abandonment and a poor user experience. They sought a seamless authentication solution to improve this journey.

The vendor Plumrocket implemented its Magento 2 Social Login Pro extension, which integrated the Google One Tap sign-in feature. This solution allowed for one-click authentication, eliminating time-consuming forms. The results for Iron Company were an 8x increase in user sign-ups and a 1.7x increase in purchase rate, directly impacting revenue.

Iron