Case Study: Career Masterclass boosts engagement and B2B management with Plume

Increasing engagement through highly personalised experiences

Career Masterclass, an employee soft skills and career development platform, wanted to elevate its existing learning management system to drive higher engagement, support B2B clients more effectively, and better serve a growing Nigerian user base. Plume was brought in to help create a more personalised, scalable product experience that could support future growth.

Plume delivered automated learner assessments and content recommendations, personalised dashboards, mentor matching and booking, and self-service B2B admin and reporting tools. The platform was also optimised for mobile use, slower connections, and location-aware payments for Nigeria, helping increase engagement, improve course completion and retention, and reduce manual admin for both Career Masterclass and its clients.

Career Masterclass