Case Study: Absolute Dogs boosts affiliate visibility and sales with Plume's custom reporting dashboard

Absolute Dogs - Customer Case Study

Absolute Dogs, a growing online dog training business, relied heavily on affiliates to support its social selling strategy and thriving community. However, they initially had no way for affiliates to track their links, earnings, or performance, making it difficult for them to see what was working and where to focus their efforts. Plume helped by building a custom affiliate dashboard within the customer’s site.

Plume implemented an affiliate area with real-time reporting, showing commission rates, conversion rates, paid referrals, and the URLs where conversions happened. This gave affiliates the visibility they needed to adjust their sharing strategy and sell more effectively, while also giving website admins control over referral rates, payouts, and affiliate registration. The result was better data, more autonomy for affiliates, and stronger support for Absolute Dogs’ affiliate programme.

Absolute Dogs

Matt Rouse

Director