Case Study: Absolute Dogs boosts engagement and retention with Plume’s gamified LMS

Absolute Dogs boosts watch time and course completions with Plume

Absolute Dogs, a dog training company, faced challenges with customer retention and engagement in their membership platform. They partnered with the vendor Plume to implement a custom learning management system (LMS) that utilized advanced gamification to reduce drop-off and overcome user choice paralysis.

Plume's solution involved building a gamified dashboard with points, levels, and streaks to reward consistency. They introduced "badge stacks" to provide guided learning paths and used a diverse set of triggers to keep the experience fresh. This strategy successfully increased session frequency, watch time, and course completions for Absolute Dogs, speeding up the time for new users to feel value and reducing churn.

Absolute Dogs