Case Study: moneyinfo achieves a bold, refreshed fintech brand with PLOTT Creative

moneyinfo strengthens its brand with PLOTT Creative across 5 deliverables

moneyinfo, an award-winning fintech company, needed a bold new brand identity to match its innovative software and support its scale-up ambitions in a competitive digital landscape. They engaged PLOTT Creative, a specialist in fintech design with whom they had an existing relationship, to help strengthen their brand positioning.

PLOTT Creative conducted discovery sessions to redefine the company's purpose, leading to a new strapline and a modernized visual identity including a refreshed logo, vibrant color palette, and a cleaner use of white space. The agency rolled out this new identity across a new website, the client portal's UX/UI, brochures, and video content. This comprehensive solution provided moneyinfo with the standout presence it needed, with the client praising PLOTT's collaborative approach and effective use of content across multiple platforms.

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