Case Study: Upstox improves user activation and boosts adoption with Plotline

UpStox boosts activation with Plotline’s 48,000-impression education campaigns

Upstox, a major tech-first discount broking firm in India with around 10 million app users, sought to improve key metrics like user activation, feature adoption, and retention. To achieve this, the company partnered with Plotline to implement targeted in-app campaigns without requiring engineering resources.

Using Plotline's no-code platform, the Upstox team effortlessly created and launched over 50 campaigns, including Instagram-like educational stories and animated spotlights. This solution drove significant results: one campaign generated 48,000 impressions and meaningful user activation, while another boosted adoption of a new feature by 19%. Plotline enabled rapid experimentation, leading to a 6x boost in monetization through plus plan adoption.

UpStox