Case Study: Step achieves a 45% uplift in users who add money with Plotline

Step boosts add-money activations by 45% with Plotline

Step, a US-based financial services company for teenagers, faced challenges with new user activation and feature adoption within its mobile app. To overcome user overwhelm and early drop-offs, they partnered with Plotline to implement targeted in-app campaigns.

Using Plotline, Step created a guided walkthrough for new users and a pinned banner to promote an auto-reload feature. These solutions drove a 45% uplift in users adding money to their accounts and a 14% higher adoption rate for the auto-reload feature. Plotline's support and tools were instrumental in allowing Step's team to quickly test and scale these effective campaigns.

Step