Case Study: Scripbox accelerates experimentation and boosts product discovery with Plotline

Scripbox's journey from 1 to 4+ monthly experiments with Plotline

Scripbox, India’s leading digital wealth manager, wanted to move faster on product experimentation and in-app engagement while minimizing developer involvement. Their traditional experimentation cycle for launching and testing new experiences could take 2–4 weeks, slowing down how quickly they could validate new offerings and feature updates.

Using Plotline, Scripbox launched in-app campaigns and guided walkthroughs in as little as 10 minutes, including a financial plan card and a walkthrough for a redesigned reporting feature. Over three months, the team ran 10+ Plotline campaigns and increased experimentation to 4+ experiments per month, while the product discovery campaign drove a 50% surge in product discovery.

Scripbox

Mohankumar Swaminathan

Associate Vice President