Case Study: Samco Securities boosts IPO applications by 10% with Plotline

Samco Securities Limited Boosts IPO Applications with No-Code Widgets

Samco Securities Limited, a leading investment platform for stocks, IPOs, and mutual funds in India, wanted a way to announce IPO events to users more effectively without adding work for its development team. It turned to Plotline and its no-code platform to create native-looking in-app widgets for timely IPO announcements.

Using Plotline, Samco launched dynamic, no-code widgets to promote IPOs such as Swiggy and Niva Bupa, while also testing different versions to improve performance. The campaign led to a 5% increase in widget CTRs and a 10% uplift in users applying for IPOs, helping Samco drive engagement and revenue faster without engineering resources.

Samco Securities Ltd

Rahi Mehta

Lead Digital Revenue