Case Study: Loop Health increases appointment bookings by 15% with Plotline

Loop Health increases appointment bookings by 15% with Plotline

Loop Health, an Indian health assurance company, faced the challenge of driving adoption of its app's key features, such as online consultations, among its users. To communicate the right message efficiently without consuming extensive engineering resources, they turned to the vendor Plotline and its in-app messaging platform.

Using Plotline's out-of-the-box UI templates, Loop Health implemented targeted campaigns. One campaign highlighted free online consultations to users who had never booked an appointment, resulting in a 15% uplift in confirmed bookings. Plotline also enabled a walkthrough that educated new users about insurance policies, driving a 10% uplift in the top of the funnel for that section.

Loop Health