Case Study: LazyPay increases credit card adoption and reduces loan journey drop-offs with Plotline

LazyPay Improves Credit Card Adoption by 35%

LazyPay, a new-age digital credit provider, partnered with Plotline to improve credit card adoption and reduce drop-offs in its loan journey. The team needed better ways to boost engagement with a new lifetime free card and understand why users were abandoning key steps in the loan application flow.

Using Plotline’s no-code in-app experience platform, LazyPay launched a video campaign for the credit card, a rewards strip with a progress bar and scratch-card cashback offer to drive first-time transactions, and in-app surveys at drop-off points in the loan journey. Plotline helped LazyPay achieve 35% higher credit card order rates among users who saw the video, a 20% increase in transactions, and over 1,000 survey responses, with half of the surveys exceeding a 30% response rate.

LazyPay