Case Study: Kredivo boosts in-app traffic and engagement by 30%+ with Plotline

Kredivo boosts TOFU traffic & engagement by over 30% with floaters and scratch cards

Kredivo, Indonesia’s leading buy-now-pay-later platform, wanted to boost awareness of its in-app features and drive more users to key pages such as biller services and loyalty offerings. To do this, the team worked with Plotline, using its in-app engagement and campaign tools to improve how users discovered products and offers within the app.

With Plotline, Kredivo launched nearly 200 targeted in-app campaigns over six months, including floater offers, gamified scratch cards, spotlights, and spin-the-wheel nudges. These efforts delivered a 30% increase in users landing on the biller page and about a 40% increase in users visiting the Kredi Klab loyalty page, helping Kredivo lift top-of-funnel traffic and overall engagement by over 30%.

Kredivo

Natanael Evan Tjandra

Senior Marketing and CRM Analyst