Case Study: Kiwi drives growth and boosts referrals with Plotline

Kiwi boosts referral acquisition 267% with Plotline

Kiwi, a leading credit card super-app in India, needed a way to communicate targeted offers and financial products to its millions of users without requiring constant engineering effort for every new campaign. They turned to Plotline to implement and manage these in-app experiences.

Using Plotline, Kiwi deployed over 200 targeted campaigns, including referral widgets, smart nudges, and gamified features like scratch cards. This solution drove significant measurable impact, including a 267% lift in acquisition through referrals, a 50% improvement in user engagement on offers, and a 10% increase in successful transactions. Plotline enabled Kiwi's growth team to experiment and launch campaigns rapidly without app releases.

Kiwi