Case Study: Jar boosts monetization and repeat transactions with Plotline

Jar improves monetization by 80% and repeat transactions by 30%

Jar is a daily gold savings app in India that helps users save by automatically investing spare change into digital gold. As the company looked to grow revenues from existing users, it turned to Plotline to improve monetization and increase engagement across key in-app journeys, including adoption of its new GoldX feature and repeat saving actions.

Using Plotline’s Spotlight feature and animated in-app prompts, Jar launched 20+ flows over three months to introduce new features and encourage users to take the next step. The results were strong: users exposed to the GoldX spotlight completed the gold lease action at an 80% higher rate, and the save-now animation drove a roughly 30% uplift in users completing the save action.

Jar

Ashu Tyagi

Mobile Lead