Case Study: Zupee achieves 300% more KYC completions with Plotline

Gameskraft boosts referrals and wallet top-ups to drive revenue

Gameskraft, a fast-growing Indian online gaming company, needed a better way to improve in-app activation, adoption, and retention without relying on engineering resources. The team used Plotline to personalize the app experience and communicate with users inside the app.

Using Plotline, Gameskraft launched contextual campaigns such as a floating KYC reminder and a pinned banner plus scratch-card offer to drive transactions. The results included a 300% increase in users completing KYC and a 10% lift in users making transactions, with the team also using Plotline for other growth use cases like referrals and tournament participation.

Gameskraft

Ramanuja Mangla

Assistant Vice President of Product Management