Case Study: CoinDCX drives 30% more crypto futures trading with Plotline

CoinDCX drives a 10% uplift in new users who trade

CoinDCX, India’s most valuable crypto investment app, wanted to improve activation, adoption, and retention across its large user base of more than 14 million users. The team looked for a way to drive more first trades, increase crypto futures usage, and promote high-volume trading opportunities, and turned to Plotline to create in-app experiences without code.

Using Plotline, CoinDCX launched 20+ in-app campaigns over three months, including swipeable widgets for trending tokens, a real-time bottom sheet to educate users about futures trading, and a multi-step homepage walkthrough for new users. The results included a 10% increase in new users who made a trade, 30% more users starting to trade crypto futures after seeing the campaign, and about 45% of targeted users starting their first trade.

CoinDCX

Minal Thukral

Executive VP - Growth