Case Study: CoinDCX achieves higher user trading conversions with Plotline

CoinDCX drives 10% uplift in new users who trade with Plotline

CoinDCX, a major cryptocurrency exchange, sought to increase user conversions and drive higher revenues through improved in-app monetization. They partnered with Plotline, a platform designed to help growth teams create and manage in-app campaigns, to address this challenge without overburdening their internal engineering resources.

By implementing Plotline's monetization tools, CoinDCX was able to effortlessly create targeted in-app widgets and nudges, such as contextual upsell campaigns and real-time offers. This solution enabled their growth team to scale in-app marketing as a channel without relying on developers. As a result, CoinDCX achieved a significant 10% uplift in new users who began trading on their platform, accelerating adoption and increasing revenue.

CoinDCX