Case Study: Cermati boosts loan adoption by 50% with Plotline

Cermati drives loan adoption up 50% with Plotline

Cermati, a leading Indonesian digital financial platform, sought to boost user engagement and key conversion metrics within its app. To address user uncertainty around loan offers and a lack of visibility on available vouchers, they partnered with Plotline to implement targeted in-app campaigns.

Using Plotline, Cermati launched a dynamic floating button to showcase real-time loan interest rates and a tooltip to guide users to vouchers. These solutions drove a 50% increase in loans disbursed and led to 21% of targeted users making a purchase, compared to 0% in the control group, demonstrating significant impact from Plotline's platform.

Cermati