Case Study: Serotina Media centralizes payments and saves time with Plooto

Serotina Media consolidates its payments on one platform with Plooto

Serotina Media, a Toronto-based, woman-owned social media agency founded by Daphne Barron, was growing quickly but struggling with clunky, disconnected payment processes. The team had been using multiple methods like PayPal, Visa, and e-Transfer, and needed a simpler way to manage vendor and contractor payments.

With Plooto, Serotina Media centralized all non-payroll payments on one platform for approval and processing. The bookkeeper sets up payments and Daphne approves them in Plooto twice a month, saving time and improving efficiency; Plooto became a “complete game-changer” for the business.

Serotina Media

Daphne Barron

Managing Director