Case Study: Charlested achieves 55% in-app revenue contribution with Plobal Apps

Charlested reaches 55% in-app revenue contribution in 30 days with Plobal Apps

Charlested, an interior decor company, faced the challenge of replicating its web success on mobile. The brand needed to increase app downloads, gain user acceptance for push notifications, and boost its in-app conversion rate. To achieve this, they partnered with the vendor Plobal Apps and utilized its mobile app platform for Shopify.

Plobal Apps implemented a strategy to drive installs via social media, website banners, and QR codes. They used opt-in screens to encourage push notification acceptance and employed personalized push notifications to tackle cart abandonment and promote new items. As a result, Charlested saw 4,196 organic installs in one month, an 83.6% push notification acceptance rate, and a 10x higher conversion rate on the app than on mobile web. This led to 55% of their revenue being contributed by the app within 30 days of its launch.

Charlested