Case Study: elo drives 35% of revenue through its mobile app with Plobal Apps

How Elo Drives 35% of Its Revenue Through the Mobile App

elo, an Apparel & Lifestyle brand on Shopify, partnered with Plobal Apps to solve a key challenge: turning website traffic into repeat, loyal customers through a more “sticky” mobile experience for shoppers on the go.

Plobal Apps built elo a native mobile app and helped scale installs and engagement through tools like recurring organic install campaigns, paid social ads, and push notifications. The impact was strong: elo says 35% of total revenue now comes from the app, with a 9.9% in-app conversion rate, 10M+ total app sessions, 100% YoY sales growth, and app shoppers spending 40% more than web customers.

elo

Qamar Aftab

Co-Founder and Chief Executive Officer