Case Study: Harney & Sons achieves a 20.33% mobile app conversion rate with Plobal Apps

Harney & Sons boosts mobile app conversion to 20.33% with Plobal Apps

Harney & Sons Fine Teas, a globally renowned purveyor of distinctive tea blends, faced the challenge of converting their significant mobile website traffic into sales. Their mobile conversion rate was significantly lower than their desktop rate, and they needed a cost-effective solution to improve customer engagement and drive more sales from mobile shoppers. They turned to the vendor Plobal Apps for its mobile app development platform.

Plobal Apps provided a solution by designing and launching native iOS and Android apps for Harney & Sons in less than a week. The solution included interactive and engaging shopping features, custom branding, and optimized product pages. The results were a dramatic increase in their mobile app conversion rate to 20.33%, a 5x increase in mobile average order value, and a 28x ROI, generating $28 for every $1 spent. The efforts of Plobal Apps successfully helped the brand build lasting relationships with its mobile shoppers and scale its business.

Harney & Sons Fine Teas