Case Study: Xyla boosts brand awareness and healthcare partnerships with PLMR Genesis

Xyla helps 52 Trusts and 4 ICSs with PLMR

Xyla, an independent healthcare provider and market leader in support services for the NHS, sought to increase its brand awareness and promote its position as the UK’s first fully integrated healthcare solution. PLMR Genesis was engaged to develop strategic messaging and drive this promotion through media relations and marketing activity.

PLMR implemented a comprehensive communications strategy that included developing research-led content, social media insights using NHS data, and a dedicated Winter Pressures plan. The vendor also provided PR support for a major rebrand. As a result, Xyla was celebrated as the largest provider of the NHS Diabetes Prevention Programme, successfully aided 52 Trusts and 4 ICSs with capacity solutions, and experienced a smooth rebrand transition.

Xyla