Case Study: West Midlands Combined Authority achieves a national further education profile with PLMR

West Midlands Combined Authority secures FT, Independent and Telegraph coverage with PLMR

The West Midlands Combined Authority (WMCA) had a strong track record in further education and skills delivery, but this was not known nationally. They engaged the communications consultancy PLMR to help them establish a profile as a thought leader in this space and improve their public relations.

PLMR developed media relationships to secure national coverage in outlets like the Financial Times and trade publications. This strategy resulted in a regular stream of media coverage, which prompted a meeting with a key policy advisor in the UK government to discuss FE policy, significantly raising the national profile of the WMCA.

West Midlands Combined Authority