Case Study: Warwickshire County Council boosts Christmas high street promotion with PLMR

Warwickshire County Council reached 175,000 social media users with PLMR

Warwickshire County Council sought to support the recovery of its local high streets following the pandemic by promoting its towns and independent businesses as destinations for Christmas shopping in 2020. The council hired vendor PLMR Advent to create an engaging campaign that would encourage people across the county to buy local.

PLMR developed the "Warksmas" campaign, which utilized a targeted press launch and a 26-day social media A to Z of Christmas initiative to highlight local shops and activities. This was supplemented with video case studies of businesses. The campaign reached over 175,000 social media users. As a result of this success, PLMR was hired again to deliver similar campaigns for the following two years.

Warwickshire County Council