Case Study: Urban Vision Real Estate gains public support and planning permission with PLMR

Urban Vision Real Estate wins 93% public support for 100 Broad Street with PLMR

The vendor PLMR - Communications with Impact was engaged by the customer Urban Vision Real Estate to gain public support for a proposed Build-to-Rent development in Birmingham. The challenge was to conduct a pre-application consultation for a 33-storey residential tower, emphasizing its sustainability and value to the area, on a site where a previous approved scheme had been deemed unviable.

PLMR implemented a consultation programme that included a dedicated website, leaflet distribution, a press release that achieved widespread coverage, and a public exhibition event. As a result of these efforts by PLMR, the pre-application consultation received overwhelmingly supportive feedback, with 93% of comments in favour, putting the client in a strong position to finalise and submit their planning application.

Urban Vision Real Estate