Case Study: University of York improves social care recruitment with PLMR's bespoke digital quiz platform

University of York helps 100 care providers improve recruitment with PLMR

The University of York, in partnership with Skills for Care, faced the challenge of improving recruitment efficiency in the social care sector. They had developed a research-based quiz for interviews but needed a way to digitalize it, make it accessible to users, and collect data. They engaged the vendor PLMR for this project.

PLMR built a bespoke digital tool featuring a user-friendly landing page and custom branding. They created illustrated and animated character scenarios to give the quiz a warm tone and improve comprehension. PLMR also produced supporting marketing assets, including an animated explainer video and infographics, to drive traffic. The platform was a huge success, with hundreds of care recruiters using it daily. Within two weeks of launch, approximately 100 new care providers had tried the platform, with users describing it as "game changing" for their recruitment.

University of York