Case Study: The Royal Veterinary College boosts global research and reputation with PLMR

The Royal Veterinary College boosts coverage 145% with PLMR

The Royal Veterinary College (RVC), a leading veterinary school and member of the University of London, faced the challenge of promoting its vast research and teaching excellence with a relatively small internal communications team. To support its mission and enhance its profile, RVC partnered with the vendor PLMR for public relations and press office management services.

PLMR provided strategic communications support, managing daily media enquiries, securing positive and reactive media opportunities, and offering 24/7 reputation management. This partnership resulted in 8,136 pieces of coverage in a single year, a 145% increase in overall coverage since 2019, and a 200% increase in coverage specifically highlighting RVC's research excellence, reaching hundreds of millions of readers globally.

The Royal Veterinary College (rvc)