Case Study: The Food Foundation helps feed children in need with PLMR’s Kids Meals Map

The Food Foundation launches Kids Meals Map in 24 hours with PLMR

The Food Foundation, a key member of Marcus Rashford's Child Food Poverty Task Force, faced the challenge of helping food-insecure families easily locate the many businesses and organizations offering free meals to children following a parliamentary vote. The communications firm PLMR approached them with an idea and utilized its services in public affairs, advocacy, and digital marketing to create a solution.

PLMR rapidly developed and launched the Kids Meals Map website within 24 hours. This interactive platform mapped all providing locations and allowed new businesses to submit applications for inclusion. The solution was an immense success, receiving over 50,000 visits and featuring over 1,100 businesses. It garnered significant national media coverage and social media reach, effectively connecting families in need with support across the UK.

The Food Foundation