Case Study: The Crop Trust raises its international media profile with PLMR

The Crop Trust boosts media mentions by 50% with PLMR - Communications with Impact

The Crop Trust, an organization focused on crop diversity, sought to raise its international media profile. To meet this challenge, it engaged the vendor PLMR for public relations services.

PLMR implemented a dual strategy of proactive and reactive media relations, securing coverage in major outlets like The Guardian, CNBC, and Reuters. This work led to a 50% increase in media mentions and established key journalist relationships. A 2023 campaign for the Seed Vault's anniversary, including a virtual tour, gained widespread pickup and was shared by Bill Gates to his millions of followers.

The Crop Trust