Case Study: the Association for Project Management boosts membership and media visibility with PLMR Genesis

The Association for Project Management grows membership to 45,000 with PLMR

The Association for Project Management (APM) sought strategic public relations support from PLMR Genesis to enhance its reputation, promote membership benefits to project professionals, and improve member retention and recruitment. A further goal was to increase the media profile of its senior leadership.

PLMR implemented a tailored communications strategy, leveraging APM's research and events to secure consistent media coverage. This approach resulted in approximately 200 media cuttings in 18 months and contributed to significant growth, with individual membership exceeding 45,000 and corporate partners growing to over 470. PLMR's work successfully elevated APM's profile within the profession.

The Association for Project Management (apm)