Case Study: Suffolk Agricultural Association boosts Suffolk Show ticket sales with PLMR communications support

Suffolk Agricultural Association boosts Suffolk Show ticket sales 10% with PLMR

The Suffolk Agricultural Association, organizer of the Suffolk Show, faced the challenge of increasing annual visitor numbers and raising its profile as a charity. This need was especially pressing in 2022 to reignite public interest after a two-year hiatus due to the Covid pandemic, amid concerns about large events and tighter personal budgets. They engaged PLMR for public relations and crisis communications support.

PLMR implemented a sustained PR and media relations campaign to build excitement and drive pre-event ticket sales. The solution included securing consistent positive coverage across various media outlets and promoting the Show's core messages. As a result, ticket sales increased annually, with online purchases seeing noticeable peaks after key press moments. The 2022 event recorded 97,000 visitors, its highest attendance ever, following PLMR's campaign which emphasized safety and value for money.

Suffolk Agricultural Association - Suffolk Show