PLMR - Communications with Impact
136 Case Studies
Case Study: Stratford Town Council achieves global media coverage with PLMR communications and events support
A PLMR - Communications with Impact Case Study
Stratford Town Council secures 220 media hits with PLMR
Stratford Town Council hired PLMR Advent to publicize a ceremony where Shakespearean legends Dame Judi Dench and Sir Kenneth Branagh received the freedom of Stratford-upon-Avon. The council's challenge was to generate significant media coverage for the event, which included the unique photo opportunity of the new freemen herding sheep down a historic street.
PLMR implemented a comprehensive public relations and events management strategy. This included targeted media outreach, hiring a wire service photographer, and coordinating closely with the celebrities' publicists. The vendor's efforts resulted in global coverage, with over 220 media hits across print, online, TV, and radio, greatly delighting the council.
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