Case Study: Skills for Care successfully launches its five-year strategy with PLMR

Skills for Care launches five-year strategy with PLMR and wins unanimous stakeholder praise

Skills for Care, the strategic body for workforce development in adult social care in England, faced the challenge of communicating its new five-year organizational strategy to its diverse stakeholders. The vendor PLMR was commissioned to provide public relations services to help effectively launch and share this vision.

PLMR developed a bespoke messaging document, an interactive website featuring video and animation, and a multi-channel communications plan. The result was a highly successful launch that made the strategy more accessible and engaging. PLMR's work ensured the strategy was communicated positively and consistently, achieving unanimously positive stakeholder feedback and coverage across all key sector titles.

Skills for Care