PLMR - Communications with Impact
136 Case Studies
Case Study: Signature Senior Lifestyle boosts profile and reputation with PLMR
A PLMR - Communications with Impact Case Study
Signature Senior Lifestyle secures 500+ media hits with PLMR
Signature Senior Lifestyle faced the challenge of integrating 20 newly acquired care homes while ensuring residents and staff felt part of their family and promoting their expanded identity to local communities. They enlisted the vendor PLMR to provide comprehensive public relations support to meet these goals.
PLMR implemented a 24/7 press office and a bespoke program of positive PR activity, securing over 500 pieces of media coverage and successfully entering the client into industry awards. This significantly increased Signature Senior Lifestyle's share of voice, established them as a thought leader, and directly supported their recruitment and marketing, culminating in them being named Best Mid-Sized Care Provider at the Care Home Awards.
View this case study…