Case Study: National Institute of Teaching raises awareness and attracts applicants with PLMR Digital

NIoT drives 2.3 million impressions in 2 weeks with PLMR - Communications with Impact

The National Institute of Teaching (NIoT), a new school-led organization established by the UK Government, needed to raise awareness and attract applicants for its inaugural teacher training programs. As a new entity without testimonials, it faced the challenge of building trust and generating quality leads in a competitive market. They engaged PLMR Digital for a digital marketing solution to meet their urgent application deadline.

PLMR implemented an omni-channel advertising campaign on Google Search, Twitter, and LinkedIn. This strategy used targeted messaging to reach both active seekers and relevant audiences like teachers and graduates. The campaign delivered exceptional results for PLMR's client, generating over 2.3 million impressions and 36,000 clicks. It was so successful in driving quality applications that it concluded early, showcasing an outstanding return on investment.

National Institute of Teaching (NIoT)