Case Study: My Diabetes improves referrals and course enquiries with PLMR Genesis

My Diabetes drives 285 education course enquiries in 2 months with PLMR - Communications with Impact

The customer, My Diabetes, a healthcare initiative involving several Clinical Commissioning Groups, faced the challenge of improving referral and take-up rates for education courses among people newly diagnosed with Type 1 and Type 2 diabetes. They commissioned PLMR Genesis to create a targeted awareness campaign to address this.

PLMR implemented a comprehensive two-month campaign using striking creatives, digital advertising, PR, and printed materials for healthcare professionals. The campaign directed patients to a dedicated microsite. This solution drove 11,696 new website users and resulted in 285 enquiries for booking education courses, successfully meeting its goal. PLMR's work had a direct and measurable impact on patient engagement.

My Diabetes