Case Study: the Menstrual Health Coalition elevates menstrual health to a national priority with PLMR Healthcomms

Menstrual Health Coalition elevates menstrual health with PLMR and secures £25 million for women’s health hubs

The Menstrual Health Coalition (MHC), a group addressing long-overlooked and underfunded "Cinderella conditions," faced the challenge of making menstrual health a national policy priority amidst significant stigma and health inequalities. PLMR - Communications with Impact provided public relations services to help the coalition seize the opportunity presented by the new Women’s Health Strategy and ensure the issue was not ignored.

PLMR implemented a solution that mobilized patient voices through partnerships and a parliamentary roundtable, conducted targeted advocacy with key decision-makers, and used a data-driven approach with evidence-based materials. As a result, menstrual health was explicitly named as a key theme in the Women’s Health Strategy, £25 million was allocated for new women’s health hubs, and the MHC's influence was amplified with their former chair being appointed the UK Women’s Health Ambassador. The work by PLMR successfully transformed the lives of millions of women by securing tangible improvements to care and funding.

Menstrual Health Coalition (mhc)