Case Study: Lidl secures planning consent for a new store with PLMR

Lidl secures planning consent with PLMR after reaching 25,000 locals

Lidl faced loud local opposition to its proposal for a new store in Oxfordshire after a traditional public exhibition. To turn around public opinion and identify community support for the planning application, Lidl appointed the public affairs and PR firm PLMR.

PLMR implemented a targeted digital campaign using Facebook advertising and a consultation website to communicate the store's benefits, reaching 25,000 local people. An online poll showed 80% community support. This pressure helped secure a call-in to the Planning Committee, where PLMR successfully overturned the planning officer's recommendation for refusal and secured planning consent.

Lidl