PLMR - Communications with Impact
136 Case Studies
Case Study: Kenilworth Show boosts attendance and ticket sales with PLMR Advent
A PLMR - Communications with Impact Case Study
Kenilworth Show boosts attendance with PLMR after a 3-year hiatus
PLMR Advent provided public relations services to the Kenilworth Show, a major local agricultural show, which faced the challenge of rebuilding momentum and driving ticket sales following a three-year hiatus due to the pandemic.
The solution involved a six-month PR campaign generating positive news stories, securing local radio interviews, and tapping into national trends via trade media. PLMR also provided on-the-ground support on show day. The result was near-record attendance, with significant last-minute coverage from outlets like BBC Online and Coventry Live boosting sales and raising the event's profile for the future.
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