Case Study: Essex County Council boosts sustainable travel awareness with PLMR

Essex Highways drives nearly 16 million impressions with PLMR

Essex County Council, through its Essex Highways - Safer, Greener, Healthier initiative, faced the challenge of encouraging its residents to adopt more sustainable travel habits and reduce unnecessary car use. To raise awareness and drive behavioral change, they partnered with the vendor PLMR and its PLMR Genesis service for a digital marketing campaign.

PLMR implemented a three-part digital campaign across Google Display, Meta, and LinkedIn, promoting walking, cycling, e-scootering, and public transport. The solution successfully generated nearly 16 million total impressions and over 200,000 clicks, significantly raising awareness of the initiative. The final "Travel Greener" sub-campaign alone produced over 9.8 million impressions, demonstrating the substantial impact achieved by PLMR.

Essex Highways - Safer, Greener, Healthier