PLMR - Communications with Impact
136 Case Studies
Case Study: Essex County Council raises mental health awareness among young people with PLMR Digital
A PLMR - Communications with Impact Case Study
Essex County Council reaches 1.48M impressions with PLMR
Essex County Council's Young People’s Mental Health Education Transition team needed to raise awareness of mental health support available to students during stressful exam results days and other education transition points. The council partnered with vendor PLMR, specifically utilizing its PLMR Digital service, to develop a campaign that would provide young people with advice and direct them to helpful resources.
PLMR Digital created two tailored sub-campaigns for different age groups and used Instagram and TikTok to engage the 15-18 demographic directly. The campaign employed push advertising strategies, running on TikTok's 'For You' page and Instagram's feed and stories. Over six weeks, the PLMR campaign achieved impressive results, generating over 1.4 million impressions, 743,774 video plays, and reaching over 135,000 young people.
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