Case Study: Essex County Council Fostering Team boosts foster carer enquiries with PLMR communications support

Essex County Council Fostering Team boosts foster carer enquiries by 124% with PLMR - Communications with Impact

Essex County Council's Fostering Team needed to recruit at least 60 new foster carers annually amidst rising demand. They faced the challenge of competing for attention during the UK's Foster Care Fortnight and overcoming public misconceptions about fostering. They engaged the vendor PLMR to implement a public relations campaign aimed at increasing the number and quality of inquiries.

PLMR created an emotive campaign featuring case studies from foster carers and care leavers, which were pitched to Essex media. The solution directly led to a 124% increase in enquiries, reaching an estimated audience of 19.6 million people. As a result, PLMR now delivers up to 10 seasonal campaigns per year for the council, consistently securing significant media coverage.

Essex County Council (ecc) Fostering Team