PLMR - Communications with Impact
136 Case Studies
Case Study: Essex County Council boosts Green Entrepreneurs applications with PLMR Genesis
A PLMR - Communications with Impact Case Study
Essex County Council drives 900,000 impressions in 4 weeks with PLMR - Communications with Impact
PLMR Genesis was engaged by Essex County Council to support the recruitment stage of its Green Entrepreneurs Programme. The challenge was to raise awareness of the programme, which helps 18 to 30-year-olds launch green businesses, and to secure applications and programme support from the target demographic.
The PLMR Genesis team implemented a targeted digital marketing campaign using Meta's Facebook and Instagram platforms. They created four distinct ad groups tailored to different audience segments, which succeeded in generating over 900,000 impressions and 28,000 clicks, far exceeding the client's objectives and achieving a strong 2.91% click-through rate. The campaign by PLMR effectively delivered a highly successful recruitment drive.
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