Case Study: Essex County Council boosts children’s home recruitment with PLMR

Essex County Council drives 1.37 million impressions with PLMR

Essex County Council faced a critical staffing shortage with 44 vacancies across its children's homes in Harlow and Colchester. Barriers to recruitment included public misconceptions about the role, concerns over pay and hours, and a lack of qualifications. The council partnered with PLMR to implement a targeted digital marketing campaign to address this challenge.

PLMR executed a multi-channel digital advertising strategy across Meta, Google Display, and LinkedIn. The solution used targeted messaging to highlight the role's impact and career progression, optimized ad spend across platforms, and employed emotional storytelling to engage specific audiences. The campaign generated 1.37 million impressions and over 17,000 clicks, with high engagement in key geographic areas, successfully raising awareness and mitigating the recruitment challenge for Essex County Council.

Essex County Council