Case Study: Essex County Council increases SEND awareness and provider recruitment with PLMR Genesis

Essex County Council boosts Local Offer listings by 131% with PLMR

Essex County Council faced challenges in promoting its revamped Local Offer website for families and children with Special Educational Needs and Disabilities (SEND). The council needed to recruit more SEND-inclusive service providers to its directory and raise awareness of the website's resources among families. They enlisted the services of PLMR Genesis for a digital marketing campaign.

PLMR implemented a two-pronged digital advertising strategy on Meta, targeting both providers and families. The campaigns generated over 4.3 million impressions and 31,686 clicks. This resulted in a 595% increase in views for the provider listing page and a 131% exceedance of the goal for new provider sign-ups. PLMR's solution successfully increased the Essex Local Offer's visibility and engagement, cementing its reputation as a key resource.

Essex County Council