Case Study: Essex County Council Adult Social Care achieves thousands of care applicants with PLMR Digital recruitment campaign

Essex County Council boosts care recruitment with PLMR, reaching 2 million people

Essex County Council's Adult Social Care team faced the challenge of recruiting new carers for positions across Essex. They partnered with vendor PLMR to launch the 'Your Career Matters' campaign, which aimed to promote a career in care and challenge perceptions of the industry using digital advertising.

PLMR implemented an omni-channel digital campaign across Meta, Google Display, and YouTube, using targeted ads with real-life creatives to resonate with specific audiences. The campaign was a great success and continues to run years later. As of March 2024, PLMR's ads had reached over 2 million people, generated over 60,000 clicks to the landing page with a cost-per-click of just £0.15, and resulted in thousands of applicants filling hundreds of vacancies.

Essex County Council (Adult Social Care)