Case Study: Ella’s Kitchen mobilises thousands of families to champion sensory food education with PLMR

Ella's Kitchen mobilises 5,000 families in 2 months with PLMR

Ella's Kitchen, the UK's largest baby food brand, faced the challenge of putting the new concept of sensory food education on the political agenda. They partnered with communications vendor PLMR to create a campaign that would efficiently educate politicians and mobilize the public to advocate for this policy change.

PLMR developed a bespoke "email your MP" platform that made it simple for thousands of families to contact their local representatives. This solution mobilized over 5,000 households, reached every MP in the UK, and secured a public commitment of support from the Department for Education, ensuring more children will have access to sensory food play.

Ella's Kitchen