Case Study: Electoral Calculus achieves national political coverage with PLMR’s digital PR campaign

Electoral Calculus reaches 100 million with PLMR's Autumn Budget debate campaign

Electoral Calculus, a provider of political polling data, faced the challenge of ensuring its major national MRP poll on voter priorities would cut through a crowded media landscape dominated by Autumn Budget speculation. They partnered with communications vendor PLMR to implement a digital PR strategy that would translate their complex data into engaging content for journalists and wider audiences.

PLMR developed a multi-media PR approach that combined key findings, data visualizations, expert commentary, and a filmed video analysis into a comprehensive package for journalists. This strategy successfully secured prominent national coverage in digital, print, and broadcast media, reaching an audience of over 100 million. PLMR's campaign also drove significant social media engagement with over 3,000 shares, elevating Electoral Calculus's profile and authority.

Electoral Calculus