Case Study: DEBRA UK raises awareness and secures political support with PLMR Genesis

DEBRA UK secures 7 MP meetings with PLMR

DEBRA UK, the national charity for individuals with epidermolysis bullosa, sought to raise £10 million in government funding for drug repurposing trials. The charity engaged the vendor PLMR and its public affairs service to increase awareness of this campaign among key political stakeholders.

PLMR began by mapping key political stakeholders and then conducted a targeted outreach campaign, which included sending tailored letters and briefing documents for meetings. This effort resulted in PLMR successfully organizing seven meetings with MPs. These engagements led to questions being raised in Parliament and an adjournment debate focused on government support for the charity's cause.

Debra UK